Alternative Investments
& Portfolio Diversification
Table of Contents

For high-net-worth individuals (HNWIs), growing wealth and safeguarding it from market volatility is a top priority. While traditional assets like stocks and bonds have long been the foundation of most portfolios, the ultra-wealthy are increasingly turning to alternative investments. These assets—ranging from private equity and hedge funds to real estate and even cryptocurrencies—offer a unique opportunity to enhance returns and reduce risk. At Freedom Wealth, we help our clients explore alternative investments and design customized portfolio diversification strategies that match their financial goals and values.
Why Should HNWIs Consider Alternative Investments?
The world of alternative investments can be an attractive option for high-net-worth individuals seeking to grow their wealth while managing risk. Research shows that ultra-high-net-worth investors allocate approximately 50% of their portfolios to alternative assets, compared to about 25% for high-net-worth individuals. This shift highlights how the wealthiest investors look beyond traditional stocks and bonds to find new opportunities.
One of the driving forces behind this trend is the desire to boost returns beyond what the stock market can offer. Many younger millionaires, such as Millennials and Gen Z, are particularly interested in alternative investments, with 75% believing that they need these assets to secure better returns. These investors understand that the wealthiest individuals tend to invest differently, and they are eager to explore non-traditional opportunities. As ML.com highlights, these younger generations are embracing alternatives as part of their strategy for financial success.
Types of Alternative Investments to Consider
Alternative investments come in many forms, and they can be a powerful tool for diversifying a portfolio. Let’s dive into some of the most popular options and how they can benefit high-net-worth investors.
1. Private Equity
Private equity involves investing in privately held companies or startups rather than public companies. This can include everything from buying stakes in emerging companies to direct investments in businesses with high growth potential. Many high-net-worth individuals use private equity to gain exposure to companies before they go public, which can result in substantial returns.
However, private equity does come with risks—chiefly, the lack of liquidity and longer holding periods. These investments often take several years to see returns, making them more suitable for those with a long-term horizon. Despite the risks, private equity remains an attractive option due to its potential for high returns.
2. Real Estate Investments
Real estate has long been a popular choice for high-net-worth individuals looking to diversify. Whether through direct investments in properties or participating in real estate syndicates, real estate provides a steady stream of income and the potential for significant capital appreciation. Many investors find that real estate offers stability and a tangible asset to hold, making it a good hedge against market volatility.
Additionally, real estate investments offer tax advantages, including depreciation deductions. REITs (Real Estate Investment Trusts) are another option for those who want to invest in real estate without the hassle of managing properties directly.
3. Hedge Funds
Hedge funds are pooled investment vehicles that use a variety of strategies to generate returns, often with less correlation to the stock market. These strategies can include long/short equity, global macroeconomic positions, or event-driven investing, making hedge funds a popular choice for high-net-worth individuals seeking diversification.
The attraction of hedge funds lies in their ability to generate high returns, often by employing leverage or taking contrarian positions. However, hedge funds also come with higher fees and the requirement for a significant minimum investment, making them accessible mostly to accredited investors. Investopedia offers a detailed guide to understanding hedge funds and how they work.
4. Venture Capital
Venture capital (VC) involves investing in startups with high growth potential. High-net-worth individuals often invest in early-stage companies in exchange for equity, hoping to benefit from the company’s success as it grows. While VC investments can result in high returns, they also come with high risk—many startups fail before they reach profitability.
For those willing to take on the risk, venture capital can provide an exciting opportunity to get in on the ground floor of the next big thing. This type of investment allows you to support innovation and entrepreneurship while growing your wealth.
5. Cryptocurrency
Cryptocurrency has quickly become a favorite for many investors looking to diversify their portfolios. Digital currencies like Bitcoin and Ethereum offer the potential for high returns, but they also come with significant volatility and regulatory uncertainty. For high-net-worth individuals looking for alternative assets that are not tied to traditional financial systems, cryptocurrency can serve as a modern diversification tool.
It’s important to approach cryptocurrency with caution, as its value can swing wildly. However, for those willing to embrace the risk, it can provide diversification benefits and act as a hedge against inflation.
Why Diversification with Alternatives is Important
The primary advantage of incorporating alternative investments into your portfolio is diversification. Traditional assets like stocks and bonds are often highly correlated with each other, meaning they tend to move in the same direction during market fluctuations. By adding alternative assets to your portfolio, you can reduce overall risk and increase the potential for returns.
Reduced Market Correlation: Alternative investments often behave differently from stocks and bonds, meaning they can help protect your portfolio when traditional markets are underperforming.
Higher Return Potential: Many alternative investments—especially in private equity, venture capital, and real estate—offer the potential for returns that far exceed what you can expect from traditional stocks and bonds.
Hedge Against Inflation: Real estate, commodities, and certain other alternative investments are often seen as a hedge against inflation, preserving your purchasing power during times of rising prices.
How to Get Started with Alternative Investments
Before diving into alternative investments, it’s important to assess your financial situation and goals. These assets can be illiquid and require a long-term investment horizon, so they may not be suitable for all investors. At Freedom Wealth, we work with clients to develop personalized investment strategies that align with their financial objectives.
Our team helps you evaluate alternative assets like private equity, hedge funds, real estate, and cryptocurrencies to create a diversified portfolio that balances risk and return. Whether you’re just starting to explore alternatives or looking to expand your existing portfolio, we’re here to guide you through the process.
Conclusion
Alternative investments are a key tool for high-net-worth individuals looking to diversify their portfolios and maximize returns. From private equity and real estate to hedge funds and cryptocurrency, these assets offer unique opportunities and risks. By incorporating alternative investments into your strategy, you can reduce risk, boost returns, and protect your wealth from market fluctuations.
At Freedom Wealth, we specialize in helping high-net-worth individuals build well-diversified portfolios that include alternative assets. Contact us today to learn more about how these investments can help you achieve your financial goals.